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I'M A PLUM

WHAT'S BEHIND THE PHRASE THAT DEFINES US?

It’s a simple little sentence, but it packs quite a punch.
It means I am part of a movement to be honored for who I am now.
Not who I was when I had a smoother face, a smaller waist, or shinier hair. I have lived, and I am still ripe with potential.
 
I am juicy, I am wise, and I am full of wonder.
 
I am not a shriveled prune in need of additives or preservatives.
I’m a Plum and I know my worth.

WORDS MATTER

In the space between "girl" and "crone," are we

Cougars? Mature? Or are we just

"middle-aged and menopausal?"

None of these descriptors really capture us.

As women in our 40's, 50's and 60's, we are still vibrant and healthy. As we continue to grow and achieve during this season of our lives, it's time for a label that reflects who we actually are.

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Plum [pluhm]

NOUN

1. A woman over 45 in the midst of a change. Contrary to societal prejudice and misconception, she becomes more vibrant, active, relevant, wise, and vital during this comprehensive life transition.

2. A woman who is increasingly capable of cultivating a life of purposeful growth, meaningful contribution, and continued love and connection, often as a result of reduced childcare burdens and wisdom gained from lived experiences across diverse contexts.

ANTONYM: Prune

ALL IN THEIR PRIME

MANY VARIETIES OF PLUMS

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